{"id":84,"date":"2025-05-26T14:59:12","date_gmt":"2025-05-26T14:59:12","guid":{"rendered":"https:\/\/likapk.com\/?page_id=84"},"modified":"2025-05-26T14:59:14","modified_gmt":"2025-05-26T14:59:14","slug":"cookie-policy","status":"publish","type":"page","link":"https:\/\/likapk.com\/cs\/cookie-policy\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie"},"content":{"rendered":"<p><strong>Datum \u00fa\u010dinnosti:<\/strong> 26. kv\u011btna 2025<br><strong>Dom\u00e9na:<\/strong> <a class=\"\" href=\"https:\/\/likapk.com\/cs\/\">https:\/\/likapk.com<\/a><\/p>\n\n\n\n<p>Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie popisuj\u00ed, jak <strong>Likapk.com<\/strong> (&#8220;<strong>my<\/strong>&#8220;, &#8220;<strong>n\u00e1\u0161<\/strong>\u201cnebo\u201c<strong>Webov\u00e9 str\u00e1nky<\/strong>\u201c) pou\u017e\u00edv\u00e1 soubory cookie a souvisej\u00edc\u00ed technologie sledov\u00e1n\u00ed, kdy\u017e nav\u0161t\u011bvujete na\u0161e digit\u00e1ln\u00ed str\u00e1nky nebo s nimi interagujete.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Co jsou soubory cookie?<\/strong><\/h3>\n\n\n\n<p>Soubory cookie jsou mal\u00e9 datov\u00e9 soubory, kter\u00e9 webov\u00e9 str\u00e1nky ukl\u00e1daj\u00ed do va\u0161eho za\u0159\u00edzen\u00ed prost\u0159ednictv\u00edm prohl\u00ed\u017ee\u010de. Tyto soubory pln\u00ed r\u016fzn\u00e9 funkce, jako je nap\u0159\u00edklad umo\u017en\u011bn\u00ed z\u00e1kladn\u00edch operac\u00ed webu, uchov\u00e1v\u00e1n\u00ed u\u017eivatelsk\u00fdch preferenc\u00ed, anal\u00fdza n\u00e1v\u0161t\u011bvnosti a zobrazov\u00e1n\u00ed c\u00edlen\u00e9 reklamy.<\/p>\n\n\n\n<p>Soubory cookie mohou b\u00fdt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zalo\u017een\u00e9 na relaci<\/strong> (platnost vypr\u0161\u00ed zav\u0159en\u00edm prohl\u00ed\u017ee\u010de), nebo<\/li>\n\n\n\n<li><strong>Trval\u00fd<\/strong> (ukl\u00e1d\u00e1 se do ru\u010dn\u00edho smaz\u00e1n\u00ed nebo vypr\u0161en\u00ed platnosti).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Kategorie soubor\u016f cookie, kter\u00e9 pou\u017e\u00edv\u00e1me<\/strong><\/h3>\n\n\n\n<p>Soubory cookie d\u011bl\u00edme do n\u00e1sleduj\u00edc\u00edch kategori\u00ed:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A. <strong>Z\u00e1kladn\u00ed soubory cookie<\/strong><\/h4>\n\n\n\n<p>Tyto soubory cookie jsou nezbytn\u00e9 pro z\u00e1kladn\u00ed funk\u010dnost webov\u00fdch str\u00e1nek \u2013 jako je vykreslov\u00e1n\u00ed str\u00e1nek, navigace a bezpe\u010dnostn\u00ed ov\u011b\u0159en\u00ed. <strong>nelze deaktivovat<\/strong> prost\u0159ednictv\u00edm na\u0161eho n\u00e1stroje pro nastaven\u00ed soubor\u016f cookie.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">b. <strong>Analytick\u00e9 soubory cookie<\/strong><\/h4>\n\n\n\n<p>Tyto \u00fadaje n\u00e1m umo\u017e\u0148uj\u00ed pochopit, jak n\u00e1v\u0161t\u011bvn\u00edci interaguj\u00ed s na\u0161imi str\u00e1nkami. Pou\u017e\u00edv\u00e1me analytick\u00e9 platformy t\u0159et\u00edch stran (nap\u0159., <strong>Google Analytics 4<\/strong>) k vyhodnocen\u00ed zdroj\u016f n\u00e1v\u0161t\u011bvnosti, obl\u00edben\u00e9ho obsahu, d\u00e9lky relace a m\u00edry okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed \u2013 co\u017e n\u00e1m pom\u00e1h\u00e1 zlep\u0161it v\u00fdkon webu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C. <strong>Reklamn\u00ed a sledovac\u00ed soubory cookie<\/strong><\/h4>\n\n\n\n<p>Pou\u017e\u00edv\u00e1 se ve spolupr\u00e1ci s programatick\u00fdmi reklamn\u00edmi partnery, jako jsou <strong>Spr\u00e1vce reklam Google, AdSense<\/strong>a <strong>SSP<\/strong>, tyto soubory cookie umo\u017e\u0148uj\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profilov\u00e1n\u00ed publika<\/li>\n\n\n\n<li>Retargeting<\/li>\n\n\n\n<li>Omezen\u00ed frekvence<\/li>\n\n\n\n<li>Sledov\u00e1n\u00ed nap\u0159\u00ed\u010d weby<\/li>\n<\/ul>\n\n\n\n<p>Mohou zpracov\u00e1vat IP adresy, typy za\u0159\u00edzen\u00ed a behavior\u00e1ln\u00ed data nap\u0159\u00ed\u010d relacemi a platformami.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">d. <strong>Funk\u010dn\u00ed soubory cookie<\/strong><\/h4>\n\n\n\n<p>Tyto funkce podporuj\u00ed voliteln\u00e9 funkce, jako je zapamatov\u00e1n\u00ed preferovan\u00e9ho jazyka nebo re\u017eimu zobrazen\u00ed. Bez nich m\u016f\u017ee doj\u00edt ke zhor\u0161en\u00ed n\u011bkter\u00fdch prvk\u016f u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Prohl\u00e1\u0161en\u00ed o souborech cookie t\u0159et\u00edch stran<\/strong><\/h3>\n\n\n\n<p>Vybran\u00fdm t\u0159et\u00edm stran\u00e1m povolujeme umis\u0165ovat soubory cookie na na\u0161e str\u00e1nky za \u00fa\u010delem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zobrazov\u00e1n\u00ed a reporting reklam<\/strong> (nap\u0159. Google, JoinAds, Taboola)<\/li>\n\n\n\n<li><strong>Analytika a tepeln\u00e9 mapy<\/strong> (nap\u0159. Google Analytics, Hotjar)<\/li>\n<\/ul>\n\n\n\n<p>Tyto subjekty zpracov\u00e1vaj\u00ed data v souladu se sv\u00fdmi vlastn\u00edmi z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f a mohou kombinovat informace z jin\u00fdch zdroj\u016f.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Souhlas a kontrola (soulad s p\u0159edpisy EU)<\/strong><\/h3>\n\n\n\n<p>Pro u\u017eivatele v jurisdikc\u00edch spadaj\u00edc\u00edch pod <strong>Obecn\u00e9 na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR)<\/strong>, nepodstatn\u00e9 soubory cookie jsou umis\u0165ov\u00e1ny pouze s <strong>v\u00fdslovn\u00fd souhlas u\u017eivatele<\/strong>.<\/p>\n\n\n\n<p>Vyu\u017e\u00edv\u00e1me <strong>Platforma pro spr\u00e1vu souhlas\u016f (CMP)<\/strong> na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shroma\u017e\u010fov\u00e1n\u00ed a ukl\u00e1d\u00e1n\u00ed preferenc\u00ed soubor\u016f cookie<\/li>\n\n\n\n<li>Zajist\u011bte ovl\u00e1dac\u00ed prvky pro p\u0159ihl\u00e1\u0161en\u00ed\/odhl\u00e1\u0161en\u00ed<\/li>\n\n\n\n<li>Povolit podrobn\u00fd v\u00fdb\u011br kategori\u00ed soubor\u016f cookie<\/li>\n<\/ul>\n\n\n\n<p>Souhlas m\u016f\u017eete kdykoli odvolat kliknut\u00edm na \u201cNastaven\u00ed soubor\u016f cookie\u201d v pati\u010dce webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Kalifornsk\u00e1 pr\u00e1va na ochranu osobn\u00edch \u00fadaj\u016f (CCPA)<\/strong><\/h3>\n\n\n\n<p>Pokud jste obyvatelem <strong>Kalifornie<\/strong>, m\u016f\u017eete m\u00edt dal\u0161\u00ed pr\u00e1va podle <strong>Kalifornsk\u00fd z\u00e1kon o ochran\u011b soukrom\u00ed spot\u0159ebitel\u016f<\/strong>, v\u010detn\u011b pr\u00e1va na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u011bd\u011bt, jak\u00e9 osobn\u00ed \u00fadaje se shroma\u017e\u010fuj\u00ed<\/li>\n\n\n\n<li>Odhl\u00e1\u0161en\u00ed prodeje osobn\u00edch \u00fadaj\u016f<\/li>\n\n\n\n<li>\u017d\u00e1dost o smaz\u00e1n\u00ed ulo\u017een\u00fdch osobn\u00edch \u00fadaj\u016f<\/li>\n<\/ul>\n\n\n\n<p>Chcete-li tato pr\u00e1va uplatnit, kontaktujte n\u00e1s pros\u00edm nebo pou\u017eijte <strong>\u201cNeprod\u00e1vejte m\u00e9 informace\u201d<\/strong> odkaz, kde je to relevantn\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Spr\u00e1va soubor\u016f cookie ve va\u0161em prohl\u00ed\u017ee\u010di<\/strong><\/h3>\n\n\n\n<p>Prohl\u00ed\u017ee\u010d si m\u016f\u017eete nakonfigurovat tak, aby:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Odm\u00edtnout v\u0161echny nebo konkr\u00e9tn\u00ed soubory cookie<\/li>\n\n\n\n<li>Upozornit v\u00e1s na nastaven\u00ed souboru cookie<\/li>\n\n\n\n<li>Smazat ulo\u017een\u00e9 soubory cookie<\/li>\n<\/ul>\n\n\n\n<p>Podrobnosti naleznete v dokumentaci k va\u0161emu prohl\u00ed\u017ee\u010di:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a>Google Chrome<\/a><\/li>\n\n\n\n<li><a class=\"\" href=\"https:\/\/support.mozilla.org\/en-US\/kb\/cookies-information-websites-store-on-your-computer\" target=\"_blank\" rel=\"noopener\">Mozilla Firefox<\/a><\/li>\n\n\n\n<li><a class=\"\" href=\"https:\/\/support.apple.com\/en-us\/HT201265\" target=\"_blank\" rel=\"noopener\">Safari<\/a><\/li>\n\n\n\n<li><a class=\"\" href=\"https:\/\/support.microsoft.com\/en-us\/microsoft-edge\/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09\" target=\"_blank\" rel=\"noopener\">Microsoft Edge<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Aktualizace z\u00e1sad<\/strong><\/h3>\n\n\n\n<p>Tyto Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie mohou b\u00fdt \u010das od \u010dasu revidov\u00e1ny, aby odr\u00e1\u017eely provozn\u00ed nebo regula\u010dn\u00ed zm\u011bny. Ve\u0161ker\u00e9 zm\u011bny budou zve\u0159ejn\u011bny na t\u00e9to str\u00e1nce s aktualizovan\u00fdm datem \u00fa\u010dinnosti.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">8. <strong>Kontaktn\u00ed informace<\/strong><\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b dotaz\u016f nebo p\u0159ipom\u00ednek t\u00fdkaj\u00edc\u00edch se t\u011bchto Z\u00e1sad pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie se pros\u00edm obra\u0165te na:<\/p>\n\n\n\n<p><strong>T\u00fdm pro dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f Likapk.com<\/strong><br>\ud83d\udce7 E-mail: <a>contact@likapk.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Effective Date: May 26, 2025Domain: https:\/\/likapk.com This Cookie Policy outlines how Likapk.com (&#8220;we&#8220;, &#8220;our&#8220;, or &#8220;the Website&#8220;) utilizes cookies and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-84","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/likapk.com\/cs\/wp-json\/wp\/v2\/pages\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likapk.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/likapk.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/likapk.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/likapk.com\/cs\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":1,"href":"https:\/\/likapk.com\/cs\/wp-json\/wp\/v2\/pages\/84\/revisions"}],"predecessor-version":[{"id":85,"href":"https:\/\/likapk.com\/cs\/wp-json\/wp\/v2\/pages\/84\/revisions\/85"}],"wp:attachment":[{"href":"https:\/\/likapk.com\/cs\/wp-json\/wp\/v2\/media?parent=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}